New Lions Coming In a Week

The Lions are making some changes and they will be revealed to the public in about a week. 

Lions to Unveil New Logo and Uniforms
Dunham’s Sports to serve as exclusive retail outlet for new Lions merchandise
April 13, 2009
ALLEN PARK, Mich. — The Detroit Lions will hold a press conference Monday, April 20 at Dunham’s Sports in Madison Heights to unveil the team’s comprehensive new brand that includes a new logo, new uniforms and other branding elements. Lions President Tom Lewand will lead in the announcement of the Lions’ new brand. The time for Monday’s press conference is to be determined.

Dunham’s Sports will serve as the Lions’ exclusive third-party retail outlet from the unveiling event through Thursday, April 23. Immediately following Monday’s press conference, new Lions’ merchandise, including jerseys, shirts and hats will be available exclusively at the Madison Heights store through Monday evening. Overnight, new Lions’ product will be shipped to participating Dunham’s Sports outlets throughout the state of Michigan.

This event will be open to both the media and the public.

New Lions’ merchandise also will be on sale at the team’s new “Lions Pro Shop” at Ford Field that will open on Saturday, April 25 during the Lions Draft Day Party. New Lions merchandise also will be available online at Detroitlions.com following the press conference.

The Dunham’s Sports Madison Heights store is located at Madison Place Shopping Center, 32101 John R, Madison Heights, MI 48071.

The interesting thing here will be to see if the logo leaked on NFL.com was indeed the real new logo.  If so it isn’t a huge change.  The only noticable difference is a few white streaks added to the current Lion.  We’ll see April 23.